Title tags are a foundational element of SEO and web usability, acting as an HTML element that defines the title of a webpage. They serve a dual purpose: guiding search engines to understand the page’s content and helping users navigate and engage with the site.
Where do We Find Title Tags?
Title tags are prominently displayed in the following places:
- Search Engine Results Pages (SERPs): They appear as the clickable headline for your webpage in search results, directly influencing whether users click through.
- Social Media Previews: When sharing a link on platforms like Facebook or in messaging apps, the title tag serves as the headline for the shared content.
- Browser Tabs: Title tags appear as the text in browser tabs, helping users quickly identify and switch between pages.
By providing a concise summary of a page’s content, title tags improve both visibility and usability, making them essential for an effective online presence.
Important Note: Google is known to rewriting titles of web pages. So its not guaranteed that your title will be displayed in the Google search results.
Why Do Title Tags Matter?
Page title tags are important because they help search engines and users understand your webpage. Think of them as the title on the cover of a book where the book is your website. Here’s why they matter:
1. Improve Search Rankings
Search engines look at title tags to decide how relevant your page is to a search. A good SEO title tag can help your page rank higher.
2. Attract More Clicks
Clear and interesting title tags make people more likely to click on your link in search results.
3. Grab Attention on Social Media
When your page is shared on social media, the title tag becomes the headline. A catchy title can bring in more clicks.
4. Help with Navigation
Title tags appear on browser tabs, making it easier for people to find the page they want when they have several tabs open.
Pro Tip: Write title tags that are short, clear, and focused. Avoid cramming in too many keywords—they make the title harder to read.
How Long Should Title Tags Be?
Title tags should be concise but informative. The ideal length is between 50–60 characters to ensure the full title displays in search results without being cut off.
Example of an Ineffective Title:
“Plumber Los Angeles | Emergency Plumbers in Los Angeles, CA | Rooter Hero Plumbing & Air”
- This title is too long and gets truncated, making it less effective. In these cases Google often rewrites the title on their end (As seen in the screenshots in the beginning)
Example of an Effective Title:
“Emergency Plumbers in Los Angeles, CA | Rooter Hero”
- This version is clear, to the point, and within the ideal length range (52 chars so less than 60).
When crafting your title tags:
- Use simple, clear language to describe the page content.
- Avoid long or overly detailed titles.
Pro Tip: Test how your title tags appear in search results by using online tools like this SERP preview. This helps ensure your title looks good and isn’t cut off.
4 Steps to Write a Perfect Title Tag
Follow these steps to create title tags that boost your visibility and clicks:
1. Research What Works
Look at top-ranking pages for your target keyword and study their title tags. Notice what patterns work and what grabs attention.
Example for “best running shoes”:
- Titles like “Best Running Shoes of the Year” or “Top Picks for Trail Runners” perform well.
Use this insight to craft a unique and engaging title, such as:
- “Top Running Shoes for Beginners: Comfort & Durability”
2. Include Your Focus Keyword
Make sure your main keyword appears naturally in the title tag. This tells search engines what your page is about.
Example:
- Unclear: “Top Picks for Footwear”
- Clear: “Best Running Shoes for Marathon Training”
Avoid cramming too many keywords into one title—clarity is key.
3. Write Clear, Engaging Titles
Use simple, direct language to describe your content. Make it easy for users to understand what they’ll find on the page.
Example:
- Too Generic: “Travel Tips”
- Too Long: “Essential Travel Tips for Anyone Planning a Vacation Anywhere in the World”
- Ideal: “Travel Tips for First-Time Backpackers”
4. Match the H1 Tag
Keep your title tag aligned with your page’s main heading (H1). This consistency improves user trust and clarity.
Example:
- Title Tag: “DIY Home Décor Projects for Beginners”
- H1 Tag: “Simple DIY Décor Ideas for Your Home”
Best Practices for Title Tag Optimization
To get the most out of your title tags, follow these best practices:
1. Use Specific, Action-Oriented Language
Your page title should clearly explain what the page is about and encourage users to click.
Example:
- Instead of “Cooking Tips,” try “10 Easy Cooking Tips for Beginners.”
2. Avoid All Caps
Writing titles in all capital letters makes them harder to read. Use sentence or title case for better clarity.
3. Use Concise Symbols
Save space and make your title more engaging with symbols like & or |.
- Example: “Tips & Tricks | Budget Travel Guide”
4. Include Your Brand Name When Relevant
If your brand is well-known or adds value, include it in the title tag—but only when it makes sense.
- Example: “Best Coffee Beans | BrewPro”
5. Focus on Relevance and Clarity
Always prioritize what will make sense to the user. An unclear or vague title can lead to low click-through rates.
Pro Tip: Test your title tags periodically to see how they perform. Tools like Google Search Console can help you identify opportunities to improve click-through rates.

Common Mistakes to Avoid
Even small mistakes in title tags can hurt your search engine optimization and user engagement. Here are some common errors to avoid:
1. Missing Title Tags
Make sure you have a title tag on your page. As most website tools automatically add a page title this shouldn’t be the case for most websites but double check to be sure.
2. Duplicate Title Tags
Having duplicate title tags is not advised and you should check if there are any duplicate titles on your website.
3. Overloading Keywords
Stuffing too many keywords into a title tag looks spammy and hurts readability.
Example:
- Bad: “Cheap Shoes, Affordable Shoes, Discount Shoes”
- Better: “Affordable Shoes for Every Occasion”
4. Writing Ambiguous Titles
Vague titles don’t tell users what to expect, reducing clicks.
Example:
- Bad: “Best Options”
- Better: “Best Laptop Options for Students in 2024”
5. Making Titles Too Long
Long titles get cut off in search results, losing important information.
Example:
- Bad: “Learn About the Most Effective Digital Marketing Strategies for Small Businesses to Increase Traffic and Sales”
- Better: “Digital Marketing Tips for Small Businesses”
6. Using the Same Title Across Multiple Pages
Each page should have a unique title tag. Duplicating titles confuses search engines and makes it harder for your pages to rank.
Pro Tip: Regularly audit your website to identify and fix duplicate or overly long title tags using tools like Screaming Frog or Google Search Console.

Conclusion
Title tags are a simple yet powerful part of SEO. They help search engines understand your content, attract clicks from users, and improve overall site engagement. To craft effective title tags:
- Keep them short, clear, and focused (50–60 characters).
- Use relevant keywords naturally to show search engines what your page is about.
- Match the title tag with your page’s main heading for consistency.
- Avoid common mistakes like keyword stuffing, vague titles, or duplicates.
By following these best practices, you can make your title tags work harder for your website, driving more traffic and improving user experience.
Pro Tip: Combine optimized title tags with a strong meta description and well-structured headings to create a complete on-page SEO strategy. This will ensure your website stands out in search results.