AI Competitor Analysis
Competitor rank tracking inside AI answers
LPagery asks ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Mode your prompts every week and records every business they name. You see who they recommend instead of you, each rival's share of voice and which ones are gaining on you.
Your first results don't need an account.
Checks ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Mode
What you get
Know which businesses the assistants pick over you
Share of voice for every keyword and location
Each location you track for a keyword has its own Competitors table, ranked by share of voice. Each row also shows the brand's average position, how many answers named it and the tone they used. A rival who leads in one neighborhood can trail you in the next, and you'll see both.
Share of voice, average position, mentions and sentiment per location
Know when a rival is gaining on you
Every week, LPagery compares the gap between you and each rival with the week before. A rival is marked as gaining only when it closed the gap by more than normal week-to-week noise. Open the rival to see both mention rates over time and how far the gap moved.
Marked on AI Competitors and in the Overview's Gaining on you card
Read the answers that named them instead of you
Each rival has its own page with every answer that named them. The answers where they were named and you weren't come first, with the assistant, the prompt and the order in which the businesses were named. Those are the questions to win back.
Read this week, the last 30 or 90 days, or all time
How it works
From your keywords to a ranked list of rivals
- 1
Add your keywords and locations
Enter what customers search for, like emergency plumber, and the cities you serve. LPagery writes up to five prompts per keyword, and you can edit them.
- 2
LPagery asks the five assistants every week
Each prompt goes to ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Mode once a week, spread over the week. LPagery records every business each answer names, where it appears and how it's described.
- 3
Open AI Competitors
The Standings tab ranks every brand by how often the assistants name it, with you among them. From your second week on, the rivals gaining on you are marked.
The numbers
How AI share of voice and position are counted
LPagery counts every number from the answers it collects for your prompts. Together they're the competitor side of your AI search visibility.
Share of voice
A brand's share of all brand mentions in the answers for a keyword and location, so all brands add up to 100%. A brand counts once per answer.
23.6%
Joe's Plumbing was named 17 times out of 72 brand mentions in Brooklyn.
Average position
Where a brand appears in the answers that name it, averaged. A 1 means it was the first business named.
1.6
Brownstone Plumbing & Heating is usually the first or second business named.
Mention rate
The share of answers about your tracked keywords that name a brand. The AI Competitors page ranks every brand by it over the last 7 days.
41.3%
Slope Side Plumbing was named in 41.3% of this week's answers, Joe's Plumbing in 40.0%.
Which brands make the list
A brand joins the AI Competitors page once it's named in at least 3 answers about your tracked keywords in the last 30 days. The All brands tab lists every business the assistants have named, and the Duplicates tab suggests pairs that share a website, so you can merge them.
Competitor rank tracking is one part of the AI Rank Tracker. If you're still comparing tools, see our list of the best AI rank tracker tools.
Questions about AI competitor analysis
- Do I have to tell LPagery who my competitors are?
No. LPagery finds them in the answers, so you see the businesses the assistants actually recommend, including ones you didn't know about. You can correct a rival's name or website, and merge two entries that turn out to be the same business.
- What's the difference between share of voice and mention rate?
Share of voice is a brand's share of all brand mentions, so all brands together add up to 100%. Mention rate is the share of answers that name a brand at all. The Competitors table on each keyword's page uses share of voice, and the AI Competitors page ranks brands by mention rate.
- How does LPagery decide that a rival is gaining on me?
It compares the gap between the rival's mention rate and yours over the last 7 days with the 7 days before. If the rival closed that gap by more than normal week-to-week noise, it's marked as gaining. The comparison needs two weeks of answers, so the first marks appear in your second week.
- Can I see competitors for one city or one assistant?
Yes. Each location you track has its own page with its own Competitors table. On that page you can filter by assistant and by competitor, and the score, the answers and the rivals follow your selection.
- Does the free check show my competitors?
It shows one. The free check runs one keyword through all five assistants without an account and shows your 0 to 100 score, which assistants named you, one competitor and one fix. The full AI Competitors page is part of every plan.
- Can I share the competitor standings with a client?
Yes. The ranking reports on every paid plan include the competitor standings with each brand's share of voice, and the rivals who moved ahead of you. On the Agency plan you can white label the reports. You can also export the standings as a CSV.
- Which plans include AI competitor analysis?
All of them. Starter, Pro and Agency track 10, 25 or 50 keywords. Starter and Pro track one website at a time, Agency covers unlimited websites, and there's a 7-day free trial.
See who the assistants recommend instead of you
The free check runs one keyword through all five assistants and shows one competitor they name. You don't need an account.
More features
The rest of the AI Rank Tracker
AI Brand Monitoring
Read every answer ChatGPT, Gemini, Perplexity, Copilot and AI Mode give to your prompts, with who they named, your position and the tone.
Learn more
Local Rank Tracker
Your Google Maps rank on a grid across your service area and your AI score in every city you serve, checked again every week.
Learn more
Keyword Tracking
Each keyword checked with up to five prompts in every market you serve, re-checked weekly, with a score and a trend.
Learn more
AI SEO Audit
Scans the page that should rank for each keyword and lists the fixes in priority order, with steps and text you can paste.
Learn more
White Label Reports
Download a PDF ranking report for the last 7 or 30 days. On the Agency plan, it carries your logo, agency name and colours.
Learn more
Keyword Research
Find the keywords your competitors rank for, with every idea filtered by AI and scored.
Learn more