Free local SEO audit for home service businesses

Find out why Google sends the calls to your competitors.

We check where you rank on Google Maps across your service area, whether ChatGPT and other AI assistants recommend you, and what on your website costs you calls. You get a report with every fix in order, within 48 hours.

Free · No credit card · Report in 48 hours

We check where you show up on

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
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Trusted by 3,000+ businesses

Built for roofers, HVAC, plumbers, electricians, landscapers and other local trades

Sample report

This is what lands in your inbox

The same report layout you'll get, filled in for a sample roofing company. Yours uses your business, your city and your competitors.

Your private report link
42
Local SEO score
Ridgeline Roofing
Plano
Google Maps rank for "roofer"
Top fixes, in order
  1. 1Urgent

    You don't reach the top 10 on Google Maps anywhere around Plano

    Found at 17 of 49 points, top 3 at 0, best rank 11 ("roofer", 5 mi)

  2. 2Urgent

    Your homepage has nothing to click in the first screen

    0 actions in the first screen; estimate form only on /contact-us/

  3. 3Urgent

    Your homepage headings don't say you're a roofer in Plano

    3 H1s on the homepage, 0 mention roofing or a town

AI search

Your customers are asking AI who to hire. We check if it names you.

More homeowners ask ChatGPT, Gemini or Google's AI answers for a recommendation. The assistant names two or three businesses, and the rest never come up. The audit asks the questions your customers ask and shows you who gets named.

  • Which assistants mention you, and for which questions
  • The competitors they name when they leave you out
  • What to change on your website and Google profile so they start naming you
We ask
  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI Overviews
  • Claude
From the sample report

best roofer in Plano TX

ChatGPT

Here are a few well-reviewed roofing companies in Plano, TX: 1. Prestonwood Roofing & Exteriors: 4.8 stars from over 300 Google reviews, known for storm damage and insurance claims. 2. Hailguard Roofing: 4.9 stars, focused on hail damage repair and full replacements. 3. Twin Creeks Roofing Co.: family-owned, with free roof inspections. Get at least two quotes and check that the roofer is licensed and insured.

Ridgeline Roofing not mentioned
How it works

From form to report in 48 hours

Two minutes from you, then we do the work.

  1. 12 minutes

    Tell us about your business

    Enter your website, tell us where new customers come from, and say where to send the report. That's all we need to start.

  2. 2Within 48 hours

    We run the audit

    Our software checks your map rankings at 49 points across your area and asks AI assistants for your service. It also checks your Google profile, reviews, site speed and website, and compares you with the businesses above you. Jonas then reviews the findings before the report goes out.

  3. 3Private link by email

    Open your report

    You get a link to your report with every fix ranked by how much it matters. You can fix things yourself, pass it to your web person, or ask us for help.

Free, and you keep the report.

Jonas Lindemann, co-founder of LPagery
Jonas Lindemann
Co-founder of LPagery, SEO and marketing
More about Jonas
Who reviews your report

Software does the measuring. I check what it means for you.

Checking 49 map positions, your Google profile and five competitors by hand would take days, so our software collects that data. Before your report goes out, I read through it, check the findings against your website and your area, and put the fixes in the order I'd work on them myself.

I've worked in SEO for more than ten years and helped over 100 businesses rank higher, most of them local service businesses. I also co-founded LPagery, which local businesses and agencies use to build their service and location pages.

years in SEO
10+
businesses helped to rank
100+
businesses using LPagery
3,000+
What we check

Everything that decides who gets the call

Google Maps, AI assistants, your Google profile and your website each decide part of it. The audit covers all four.

  • Google Maps rank grid

    Where you rank on Google Maps at 49 points across your service area, for the search your customers type most.

  • Google Business Profile

    Your category, services, hours and photos, and whether your name, address and phone match your website.

  • Reviews

    Your rating and review count next to the businesses that rank above you.

  • Site speed

    How fast your homepage loads on a phone, measured with Google PageSpeed Insights.

  • On-page and local schema

    Your page titles, headings, service area wording and the business markup Google reads.

  • Competitors

    The 5 businesses that take the top spots near you, with their ratings, reviews and load times.

  • AI chatbots and AI answers

    Whether ChatGPT, Gemini, Perplexity and Google's AI answers mention you when someone asks for your service in your area, and who they name instead.

Questions

Why is the audit free?
We build local SEO tools and want to learn what holds home service businesses back on Google. You keep the report either way. If you want help with the fixes, there's a button for that in the report.
What exactly do I get?
A private web report with your overall score, your Google Maps rankings as a grid, what AI assistants answer when customers ask for your service, your Google profile and review gaps, your mobile speed, how you compare with 5 local competitors, and a list of fixes in the order we'd do them.
Can I talk to someone about my results?
Yes. You can book a free 15 minute call with Jonas, our SEO expert, right after you send the form or later from your report. Jonas goes through the findings with you and what to fix first.
Is the audit automated?
The data collection is. Our software measures your map rankings, reads your Google profile and runs the speed tests, because doing that by hand would take days. Jonas, our co-founder, reviews every report and the order of the fixes before it's sent to you.
How long does it take?
Within 48 hours of your request. We email you a private link to your report.
What if I don't have a Google Business Profile?
We still run the audit. Without a profile you can't appear on Google Maps, so setting one up becomes the first fix in your report, with the steps to do it.
Which businesses is this for?
Home service businesses in the US that serve customers in a local area: roofers, HVAC and plumbing companies, electricians, landscapers, garage door and pest control companies, and similar trades.