
Making a special page to get new contacts, sell a product, or offer a download is a great way to market your business. But, building a page that looks good and makes people want to act can be tough. The good news is you don't need to start from an empty page or hire a costly designer. The right template can give you a huge head start. It provides a solid design that you can change to fit your brand and message.
This guide makes your search simple. We have found and reviewed the best places to get great WordPress landing page templates. We cover big marketplaces like ThemeForest and special tools like SeedProd and Elementor. Whether you need a free, simple design from the official WordPress directory or a paid one with lots of features, you'll find it here. We'll show you where to look, what each option offers, and how to pick the best starting point for your next project. Each choice includes pictures and direct links to help you decide fast.
Of course, a great template is just the start. To make your page work well, you need to know a few key design tips. Besides just picking a template, using basic design rules is key to making landing pages that get results. You might want to check out these 8 design steps to boost conversions to get the most from your page. Now, let’s find the right template for you.
1. ThemeForest (Envato Market)
ThemeForest by Envato Market is the biggest online store for website themes. This makes it the best place to find a huge variety of WordPress landing page templates. Think of it as a giant digital mall where thousands of creators sell their pre-made website designs. Because it's so big, you can find a template for almost any need, from a simple email sign-up page to a detailed product launch page.
The platform’s search filters are its best feature. You can sort your options by price, user rating, number of sales, and even the page builder it works with, like Elementor or WPBakery. This helps you quickly find popular, high-quality templates. Most themes come with one-click demo imports, so you can make your landing page look just like the preview in minutes.
Key Features and Usage Tips
- Huge Selection: Offers thousands of landing page themes and themes with landing page examples.
- Quality Based on Users: Use sales numbers and buyer reviews to find good templates. A theme with thousands of sales and a 4.5+ star rating is usually a safe choice.
- Pricing: Most themes for a single website cost between $29 and $79. This is a one-time payment that usually includes 6 months of help from the creator.
- Best For: People who want the biggest selection and like to read real user reviews before they buy.
Website: https://themeforest.net
2. WordPress.org Theme Directory
The official WordPress.org Theme Directory is the most direct place to get free themes that are sure to work well with your site. It is the built-in store for WordPress landing page templates, offering thousands of options that the WordPress team has checked for safety and quality. While it may not have the fancy features of paid markets, its value comes from being reliable and free.
This directory is great for anyone starting with a small budget or who cares most about simplicity and safety. Since every theme must meet strict coding rules, you can trust that they are well-made and secure. Installing a theme is as easy as clicking a button right from your WordPress dashboard, which makes it very beginner-friendly. If you're not sure how to pick one, you can learn more about how to choose a WordPress theme to help you decide.
Key Features and Usage Tips
- Totally Free: All themes in the directory are 100% free to download and use, with no hidden costs.
- Checked for Safety: Each theme goes through a strict review to make sure it follows WordPress coding rules and is safe from bad code.
- Pricing: Free. Some themes offer paid "pro" versions with more features, but the main theme is always free.
- Best For: Beginners, users on a tight budget, and anyone who needs a simple, safe, and reliable template without fancy features.
Website: https://wordpress.org/themes/
3. WordPress Block Pattern Directory
The official WordPress Block Pattern Directory gives you a free and modern way to build landing pages. Instead of a single, fixed template, it has over 2,000 pre-made sections, or "patterns," that you can copy and paste into your WordPress editor. This flexible way lets you put together custom WordPress landing page templates piece by piece, like building with digital LEGOs.
This method works with the standard block editor (Gutenberg), so you don't need to install extra page builder plugins. You can find patterns for parts like hero sections, pricing tables, call-to-action buttons, and customer quotes. Just find a pattern you like, click the "Copy" button, and paste it onto your page. The pattern will automatically match your theme's style for a clean look.
Key Features and Usage Tips
- Free and Built-in: It is totally free to use and works perfectly with the main WordPress block editor, which keeps your site fast.
- Build with Sections: Instead of one template, you mix and match different sections to create a page layout that is all your own.
- Pricing: All patterns in the official directory are 100% free.
- Best For: Users who like a do-it-yourself approach and want to build a fast-loading landing page without adding extra plugins.
Website: https://wordpress.org/patterns/
4. Elementor Template Kits Library
For people who build their sites with Elementor, its official Template Kits Library is a great place to start. Instead of full themes, Elementor offers website "kits" and single page templates made just for its page builder. This lets you import modern, nice-looking layouts for your landing pages right inside Elementor, making sure they work perfectly.
The library is built right into the page builder, which makes the whole process very smooth. You can look at, preview, and import complete landing page designs with just a few clicks. The kits often include not just the landing page, but also matching headers, footers, and pop-ups. This gives you all the parts you need for a project. This makes it one of the easiest places to find high-quality WordPress landing page templates.
Key Features and Usage Tips
- Works Perfectly with Elementor: Templates are imported right from the Elementor editor, so you don't need to upload separate files.
- Professionally Designed Kits: Get hundreds of modern, stylish kits that include landing pages, contact pages, and other key marketing sections. Many are made by top web designers.
- Pricing: A large number of templates are free with the main Elementor plugin. The full library, with premium kits, needs an Elementor Pro plan (starting at $59/year).
- Best For: Elementor users who want a fast, built-in way to create stylish landing pages without leaving WordPress.
Website: https://elementor.com/library/
5. Elegant Themes – Divi (Marketplace and Premade Layout Packs)
Elegant Themes offers a unique system based on its popular Divi theme and builder. Instead of just selling single templates, they give members access to over 250 complete website "layout packs." Each pack has multiple pages and almost always includes a professionally designed WordPress landing page template that you can import and change right away. This built-in library is perfect for creating a consistent look across your whole site.
What makes Divi special is its powerful visual builder and a built-in A/B testing tool called Divi Leads. This lets you test different versions of your landing page to see what works best. Besides the official layouts, there is also a separate marketplace where you can find cheap and very specific landing page designs made by the community. This gives you a great mix of official quality and unique community designs.
Key Features and Usage Tips
- Huge Built-in Library: Your Elegant Themes membership gives you access to hundreds of landing page layouts for different industries at no extra cost.
- Built-in A/B Testing: Use Divi Leads to easily test different headlines, images, or call-to-action buttons right inside the builder.
- Pricing: Access needs an Elegant Themes membership, which costs $89 per year or a one-time fee of $249 for lifetime access. Marketplace items are sold separately at lower prices.
- Best For: People who already use or plan to use the Divi theme and want a huge library of high-quality, free layouts with powerful marketing tools built-in.
Website: https://www.elegantthemes.com/marketplace/
6. TemplateMonster – WordPress Landing Page Themes
TemplateMonster is another big digital store that offers a strong, well-chosen selection of WordPress landing page templates. While not as large as ThemeForest, it stands out by focusing on quality and offering great customer support. The site feels more like a special shop than a huge mall, making it easier to look through for those who get overwhelmed by too many choices.
The best part about TemplateMonster is its clear information and support options. Many themes come with lifetime support and updates, which is a great value compared to the usual 6-month support on other sites. Its special landing page section is well-organized, with powerful filters for features, compatibility, and user ratings. This makes it a reliable choice for finding high-quality, well-supported templates without searching forever.
Key Features and Usage Tips
- Well-Chosen Selection: Offers hundreds of landing page themes, making it easier to find good options quickly.
- Lifetime Support: Look for templates that include lifetime support from the maker, which is a key difference and a huge long-term benefit.
- Pricing: Themes for a single site usually cost from $49 to $99. Watch for sales and discounts which can offer great deals.
- Best For: Users who care about lifetime support and a smaller selection of high-quality templates over having the biggest library possible.
Website: https://www.templatemonster.com/custom/wordpress-landing-page-themes/
7. SeedProd (WordPress Landing Page Builder + Templates)
SeedProd is a powerful drag-and-drop plugin made just for creating landing pages in WordPress that get results. Unlike general page builders, all its features are focused on getting leads and sales. It offers a library of professional WordPress landing page templates for different goals, such as sales pages, webinar sign-ups, and "coming soon" announcements.
The plugin stands out with its special "landing page blocks," which include countdown timers, sign-up forms, and customer quotes that you can easily drag into place. It works well with major email marketing services and Zapier, making it easy to connect your forms to your marketing tools. If you are looking for more ways to improve your pages, check out these landing page creation tips and tricks.
Key Features and Usage Tips
- Builder Focused on Results: The visual editor is simple and includes special blocks designed to get more sign-ups and sales.
- Built-in Modes: Easily turn on "Coming Soon" or "Maintenance Mode" with a custom page to get leads even before your site is live.
- Pricing: A free version is available with fewer features. Paid plans start at $39.50 per year, with more templates and features in higher plans.
- Best For: Marketers and business owners who need a fast, specialized tool for building and launching landing pages without the extra weight of a full theme.
Website: https://www.seedprod.com
8. OptimizePress (WordPress Landing Pages and Funnels)
OptimizePress is more than just a template source; it's a complete toolkit for getting more sales and leads on WordPress. It helps you build not just single landing pages, but entire sales funnels right inside your site. Its drag-and-drop builder and huge library of WordPress landing page templates are all designed with one goal: turning visitors into customers. This makes it an all-in-one tool for course creators, coaches, and marketers.
What makes OptimizePress different is its built-in set of marketing tools. You can create checkout forms, add one-click upsells or downsells, and use countdown timers to create urgency without needing extra plugins. The platform also includes A/B testing and detailed reports, letting you test different versions of your pages to see which one works best. It’s a powerful tool for those serious about their sales process.
Key Features and Usage Tips
- All-in-One Funnel Builder: Build everything from sign-up pages and webinar registrations to full sales funnels with checkouts and thank you pages.
- Templates Focused on Results: Access over 250 templates made specifically for getting leads, sales, and other marketing goals.
- Pricing: Plans start at $129 per year, which includes the page builder, templates, and main marketing tools. Higher plans offer more features and templates.
- Best For: Marketers, business owners, and course creators who need one system to build and improve entire sales funnels, not just a single page.
Website: https://www.optimizepress.com
9. Beaver Builder + Beaver Templates (Third-Party Template Shop)
Beaver Builder is known for its clean code and stable, easy-to-use drag-and-drop builder. This makes it a favorite for developers and DIY users who care about speed. While the builder itself includes a good number of pre-made landing pages, its real strength is the community around it, like the third-party Beaver Templates shop. This combination offers a powerful way to create professional WordPress landing page templates without slowing down your site.
Unlike huge marketplaces, Beaver Templates offers a smaller, more focused selection of landing pages for specific needs that work perfectly with the builder. You can buy templates one by one or get full access with a membership. This lets you get exactly what you need, whether it's a single page for a real estate ad or a full set for a digital agency. This ensures they will work well and be easy to edit.
Key Features and Usage Tips
- Stable and Clean Builder: Beaver Builder is developer-friendly and known for not creating messy code, making it a good choice for long-term projects.
- Specialized Third-Party Templates: Shops like Beaver Templates offer high-quality landing pages you can buy one at a time, which is great for single projects.
- Pricing: The main Beaver Builder plugin starts at $99 per year. Templates from other sites can be bought for around $29-$49 each or through a membership.
- Best For: Users who want a solid, fast page builder and need high-quality, specialized templates instead of a huge, general library.
Website: https://www.wpbeaverbuilder.com
10. Astra Starter Templates (by Brainstorm Force)
Astra is one of the most popular and lightest WordPress themes you can get, and its Starter Templates library is a great tool for building landing pages quickly. Instead of a marketplace, it’s a collection of importable WordPress landing page templates made to work with the Astra theme. This setup ensures your landing pages are fast, stable, and work perfectly from the start.
The library is built right into your WordPress dashboard, letting you browse and import full sites or single pages with just one click. You can filter templates by your favorite page builder, like the standard Block Editor, Elementor, or Beaver Builder. This makes it simple to find a design that fits how you work. After importing, you can easily change the content or even copy a page in WordPress to create different versions for testing.
Key Features and Usage Tips
- Works Perfectly with Astra: Designed to work smoothly with the Astra theme for top speed and performance.
- One-Click Imports: Look through the library from your WordPress dashboard and import a complete landing page example in seconds.
- Pricing: A good number of starter templates are free. Access to premium and more advanced templates needs a paid Astra Pro plan or a bundle, starting at $47 per year.
- Best For: Astra theme users who want a fast, reliable, and built-in way to launch high-quality landing pages without searching other sites.
11. Kadence Starter Templates
Kadence Starter Templates offers a modern way to create fast landing pages using the standard WordPress editor. Instead of old-school page builders, Kadence uses the WordPress block editor (Gutenberg) to provide pre-made WordPress landing page templates for specific needs. These are not just single pages but full site kits, often including templates for courses, events, or products.
The platform’s best feature is its clean, professional look and its focus on speed. Because the templates are built with light blocks, the landing pages load very fast, which is very important for getting sales and leads. The Site Assist tool makes importing a design simple, letting you bring in the example content, plugins, and settings with just a few clicks. It's a great choice for users who care about speed and a clean, modern look without a complex builder.
Key Features and Usage Tips
- Block-Based Design: Templates are built for the standard WordPress block editor, making them fast and ready for the future.
- Kits for Specific Needs: Find complete starter sites for industries like coaching, local services, or online courses, which include ready-to-use landing pages.
- Pricing: A good selection of starter templates is free with the Kadence Theme. Premium templates are available with the Kadence Bundles, starting at $149 per year.
- Best For: Users who want very fast, professionally designed landing pages built right inside the WordPress block editor.
Website: https://www.kadencewp.com/starter-templates/
12. Creative Market (WordPress Landing Page Themes/Templates)
Creative Market is a digital store where independent creators sell their designs, including a unique collection of WordPress landing page templates. Unlike huge theme stores, it is great for finding unique, stylish, and often very specialized templates. If you're looking for a landing page with a certain artistic style, like a hand-drawn look or a simple design, this is the place to find it.
The site has templates built just for popular page builders like Elementor and Divi, which makes them easy to add to an existing site. Each product page gives clear details, including previews, questions and answers with the seller, and update notes. This gives you a good idea of the product's quality and support. This clear information is important, as quality can be different from one creator to another.
Key Features and Usage Tips
- Unique & Stylish Designs: A great place to find templates with a creative touch that you won't find on bigger sites. Many designs are for specific industries, like templates for law firms or creative portfolios.
- Builder-Specific Templates: Easily find templates made just for Elementor or Divi, which makes the setup process smoother.
- Pricing: Items are priced by the creator, usually ranging from $19 to $59. Pricing is simple, with instant downloads after you buy.
- Best For: Users looking for a visually different, specialized landing page who are comfortable checking for compatibility and support from each seller.
Website: https://creativemarket.com
Top 12 WordPress Landing Page Templates Comparison
Platform/Service | Core Features | User Experience | Value Proposition | Target Audience | Price Points |
|---|---|---|---|---|---|
ThemeForest (Envato Market) | Huge WP theme library, live previews | Author ratings, buyer reviews, demos | Vast selection, social proof | Designers, agencies, wide users | Varies per item/license |
WordPress.org Theme Directory | Free, security-reviewed WP themes | Easy install, update notices | No-cost, vetted code | Budget users, beginners | Free |
WordPress Block Pattern Directory | 2000+ free block patterns | Modular, DIY composition | Fast, flexible landing page building | Block editor users, learners | Free |
Elementor Template Kits Library | Designer kits, one-click import | Smooth Elementor workflow | Modern, marketing-focused designs | Elementor users | Free + some Pro kits needed |
Elegant Themes – Divi | 250+ free packs, marketplace layouts | Visual builder, split testing | Large layout library, affordable add-ons | Divi theme users | Membership + add-ons |
TemplateMonster | Curated WP landing themes | Clear demos, 24/7 support | Transparent pricing, vendor support | Agencies, SMBs | Varies, often discounted |
SeedProd | Drag-drop builder, template library | Fast launch, marketing integrations | Focused on landing pages | Marketers, beginners | Freemium, paid tiers |
OptimizePress | Landing page + funnel builder | Conversion tools, analytics | All-in-one marketing toolkit | Marketers, funnel builders | Subscription-based |
Beaver Builder + Beaver Templates | Prebuilt templates, niche marketplace | Reliable, customizable | Stable builder with affordable templates | Performance-focused users | Plugin + template memberships |
Astra Starter Templates | Importable templates, builder integration | Fast, lightweight | Polished marketing sections | Astra users, WP beginners | Free + paid toolkits |
Kadence Starter Templates | AI-powered designs, niche filters | Fast, block-native setup | Clean, adaptable designs | Block editor users | Free + Pro plans |
Creative Market | WP themes & templates marketplace | Per-item pricing, seller Q&A | Stylish niche templates | Designers, niche marketers | Per item pricing |
Choosing Your Perfect Template and Making it Unique
We've looked at a wide range of great sources for WordPress landing page templates, from big marketplaces like ThemeForest to powerful page builders like Elementor and SeedProd. The huge number of options might feel like a lot, but this variety is your best tool. It means the perfect starting point for your next high-performing page is out there, waiting for you.
The main takeaway is that there is no single "best" place for everyone. Your best choice depends completely on your specific needs, comfort with technology, and budget.
Making the Right Choice for Your Goals
To find the right fit, think about what your project needs. Ask yourself a few simple questions:
- What is my budget? If you're starting out, free options from the WordPress.org directory, Astra Starter Templates, or Kadence can give you professional results at no cost. For more advanced features and support, investing in a tool like Divi or OptimizePress might be a smarter move in the long run.
- What tools do I already use? If you already like Elementor or Beaver Builder, sticking with their template libraries makes sense. This ensures everything works together smoothly and you have a process you already know, saving you time and stress.
- What is the main goal of my landing page? Are you trying to get leads, sell a product, or promote an event? A special builder like SeedProd is made for getting leads, while a marketplace like ThemeForest might have a unique template designed just for your industry.
Beyond the Template: Customization is Key
Remember, a template is just a starting point. The real magic happens when you make it your own. Once you've chosen one of the WordPress landing page templates we’ve covered, the next step is to customize it. This is where you add your brand's personality.
Focus on these three areas to make a template truly yours:
- Great Writing: Replace all the sample text with clear, convincing words that speak directly to your audience's needs and show your unique value.
- Brand Identity: Change the colors, fonts, and logos to match your brand. A consistent look builds trust and makes your page easy to recognize.
- Real Images: Swap out stock photos for high-quality images or videos of your actual product, team, or happy customers.
By carefully choosing a template that matches your goals and changing it to reflect your brand, you’re not just building a webpage. You are creating a powerful tool designed to connect with visitors and get them to take action. Now, go find that perfect template and start building.

I’m an experienced SEO professional with over a decade of helping over 100 businesses rank higher online, especially local businesses, e-commerce stores and SaaS. As the co-founder of LPagery, I specialize in practical, proven strategies for regular SEO and Local SEO success.
This post may contain affiliate links which we earn a commission on when purchasing a given product.

I’m an experienced SEO professional with over a decade of helping over 100 businesses rank higher online, especially local businesses, e-commerce stores and SaaS. As the co-founder of LPagery, I specialize in practical, proven strategies for regular SEO and Local SEO success.