The 5 Best Analytics Plugins in WordPress – 2023

Last Updated: November 5, 2023

We have created a comprehensive list of the top WordPress plugins for Analytics to help you track and analyze the performance of your website. These plugins offer powerful features and insights that can contribute to your decision-making process and improve your overall website performance.

Here is our List of the 5 Best Analytics Plugins

WooCommerce Google Analytics Integration

The WooCommerce Google Analytics Integration plugin provides the necessary integration between Google Analytics and the WooCommerce plugin. It allows you to link referrals to purchases and add transaction information to your Google Analytics data. This plugin supports Global Site Tag, Universal Analytics, eCommerce, and enhanced eCommerce event tracking. It is an essential tool for WooCommerce users who want to track and analyze their website’s performance and customer behavior.

Key Features

  • Link referrals to purchases
  • Add transaction information to Google Analytics data
  • Supports Global Site Tag, Universal Analytics, eCommerce, and enhanced eCommerce event tracking
  • Essential tool for WooCommerce users
  • Track and analyze website performance and customer behavior

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Independent Analytics

Plugins Independent Analytics is a GDPR-friendly website analytics plugin made exclusively for WordPress. It is a Google Analytics alternative that provides all the necessary analytics features for WordPress users. The plugin includes a customizable dashboard that allows users to view and analyze various metrics of their website. It also offers features such as campaign tracking, real-time analytics, WooCommerce integration, and email reports. Independent Analytics is easy to install and use, suitable for both beginners and advanced users. It guarantees GDPR compliance and data privacy, as it uses cookie-less tracking and stores data on the user’s server.

Key Features

  • Google Analytics alternative
  • Customizable analytics dashboard
  • Campaign tracking
  • Real-time analytics
  • WooCommerce integration

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Koko Analytics

Koko Analytics is a privacy-friendly analytics plugin for WordPress. It does not use any external services, so data about your visitors is never shared with any third-party company. Furthermore, no visitor specific data is collected, only aggregated counts. Koko Analytics lets you focus on what is important and gives you all the essential metrics, while respecting the privacy of your visitors.

Key Features

  • Privacy-friendly analytics
  • No data sharing with third-party companies
  • Aggregated counts of visitor data
  • Essential metrics for your website
  • Respects the privacy of your visitors

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MonsterInsights

MonsterInsights is the most popular Google Analytics plugin for WordPress, with over 3 million active installs. It provides an easy and powerful way for WordPress users to connect their website with Google Analytics. The plugin offers advanced tracking features, such as events tracking, ecommerce tracking, custom dimensions tracking, and page speed reports. With MonsterInsights, users can view actionable analytics reports right inside their WordPress dashboard, allowing them to make data-driven decisions to grow their business. This tool is beneficial for WordPress site owners who want to track their website performance and make data-informed decisions.

Key Features

  • Easy setup and connection with Google Analytics
  • Enables advanced tracking features with just a few clicks
  • Provides an analytics dashboard within the WordPress dashboard
  • Customized reports that focus on actionable insights
  • Supports Google Analytics updates, including the new Google Analytics 4

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Site Kit by Google

Site Kit by Google is the official WordPress plugin from Google that provides insights about how people find and use your site. It allows you to deploy, manage, and access insights from critical Google tools directly on the WordPress dashboard. With Site Kit, you can easily track key metrics and insights from different Google products such as Analytics, Search Console, AdSense, and Speed. This plugin is beneficial for WordPress users who want to optimize their site’s performance and improve their online presence.

Key Features

  • Integration with multiple Google products
  • Access key metrics and insights directly on the WordPress dashboard
  • Free and open-source
  • Supports staging environment
  • Ability to track site approval status for AdSense

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Conclusion

We hope you find this list helpful in finding the best Analytics plugin for your WordPress website. By leveraging the insights provided by these plugins, you can gain a deeper understanding of your audience, track your website’s performance, and make data-driven decisions to optimize your online presence.
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Jonas Lindemann

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