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Lokale SEO-audit

Dit is een voorbeeldrapport voor een fictief dakdekkersbedrijf. Je rapport bevat dezelfde onderdelen, ingevuld voor jouw bedrijf.

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Lokale SEO-auditGecontroleerd op 21 september 2026

Ridgeline Roofing

  • Residential roofing and storm damage repair
  • Plano, TX, serving Plano, Frisco and Allen
  • ridgeline-roofing.example

Ridgeline Roofing is hard to find on Google Maps. We searched for "roofer" from 49 points around Plano, and Ridgeline never came up in the top 10. The roofers that did have more reviews and faster homepages. Start with the four urgent fixes below.

Lokale SEO-score
42
/ 100
Zoekzichtbaarheid
31
Websiteconversie
57

In één oogopslag

Top 3 in Maps
0 van 49
zoekopdrachten rond Plano
Google-reviews
17
Beste concurrent: 312
Laadtijd op mobiel
6.2 s
Doel van Google: 2,5 sec.
Dringende oplossingen
4
plus 5 om te plannen
Google Maps

Waar je verschijnt op Google Maps

We hebben gezocht naar "roofer" vanaf 49 punten rondom Plano. Elke pin staat voor één zoekopdracht en het nummer geeft aan waar je verscheen.

  • 1 tot 3
  • 4 tot 10
  • 11 tot 20
  • Niet in de top 20
  • Jouw bedrijf
In de top 3
0 / 49
In de top 10
0 / 49
Gevonden in de top 20
17 / 49
Beste positie
11e

Een pin buiten de top 3 betekent dat de meeste mensen bij een andere aanbieder terechtkwamen.

Het raster beslaat ongeveer 5 mijl in elke richting.

Google Business Profile

Je Google Bedrijfsprofiel en reviews

Je profiel is het eerste wat klanten op de kaart zien. Reviews bepalen in grote mate wie hoger scoort en wie wordt gebeld.

4.4
17 reviews
Heeft aandacht nodig

Reviews van jou en de bedrijven in de top 3

  • Prestonwood Roofing & Exteriors
    4.8312
  • Hailguard Roofing
    4.9187
  • Twin Creeks Roofing Co.
    4.6141
  • Legacy Oak Roofing
    4.796
  • Brazos Crest Roofing
    5.058
  • Ridgeline RoofingJij
    4.417
Sitesnelheid

Hoe snel je site laadt op een telefoon

Gemeten met Google PageSpeed Insights via een beperkte mobiele verbinding, zoals Google dit test.

6.2 s
Seconden totdat de belangrijkste content op een telefoon wordt weergegeven
Mobiele score
41 / 100
Desktopscore
78 / 100
Eerste content
3.1 s
Verschuiving van de lay-out
0.14
Blokkeertijd
480 ms
Gemeten op 21 september 2026
Concurrenten

Hoe je presteert ten opzichte van de bedrijven boven je

De 5 bedrijven die het vaakst in de top 3 verschijnen voor "roofer" rond Plano.

BedrijfBeoordelingReviewsServerreactie
Prestonwood Roofing & Exteriors4.83120.38 s
Hailguard Roofing4.91870.52 s
Twin Creeks Roofing Co.4.61411.12 s
Legacy Oak Roofing4.7960.61 s
Brazos Crest Roofing5.0580.44 s
Ridgeline RoofingJij4.4171.84 s

The five roofers in the top 3 around Plano have 58 to 312 reviews, against Ridgeline's 17, and four of them respond in under a second. Prestonwood Roofing & Exteriors is in the top 3 at 31 of the 49 points.

AI-zoekopdrachten

Bevelen AI-assistenten jou aan?

Steeds meer mensen vragen aan ChatGPT, Gemini, Perplexity of de AI-antwoorden van Google bij wie ze moeten kopen. We hebben 3 vragen gesteld die een klant zou kunnen stellen.

  • ChatGPT

    best roofer in Plano TX

    Fragment uit het antwoord

    Here are a few well-reviewed roofing companies in Plano, TX: 1. Prestonwood Roofing & Exteriors: 4.8 stars from over 300 Google reviews, known for storm damage and insurance claims. 2. Hailguard Roofing: 4.9 stars, focused on hail damage repair and full replacements. 3. Twin Creeks Roofing Co.: family-owned, with free roof inspections. Get at least two quotes and check that the roofer is licensed and insured.

    Heeft jou niet genoemd
  • Google AI Overviews

    roof repair near Plano

    Fragment uit het antwoord

    Several roofing companies handle repairs in Plano, including Hailguard Roofing, Prestonwood Roofing & Exteriors and Legacy Oak Roofing. Many offer free inspections after a storm. Repairs in the area usually cost between $350 and $1,500, depending on the damage.

    Heeft jou niet genoemd
  • ChatGPT

    who fixes hail damage roofs in Plano

    Fragment uit het antwoord

    For hail damage in Plano, homeowners often recommend Hailguard Roofing and Prestonwood Roofing & Exteriors. Both inspect the roof for free and work with your insurance company on the claim. Take photos of the damage before any repairs start.

    Heeft jou niet genoemd

Neither ChatGPT nor Google's AI answers named Ridgeline Roofing for any of the 3 questions. Both named Prestonwood Roofing & Exteriors and Hailguard Roofing, the two roofers with the most Google reviews.

Lijst met verbeterpunten · 9 verbeteringen

Wat je moet verbeteren, in de juiste volgorde

Eerst de dringende verbeteringen. Bij elke verbetering staat waarom deze belangrijk is en hoe je deze kunt uitvoeren, zodat je het zelf kunt doen of aan iemand kunt uitbesteden.

  1. DringendGoogle Maps

    You don't reach the top 10 on Google Maps anywhere around Plano

    Wat we hebben gevonden: Found at 17 of 49 points, top 3 at 0, best rank 11 ("roofer", 5 mi)

    Waarom dit belangrijk is

    We searched for "roofer" from 49 points within 5 miles of Plano. Ridgeline Roofing came up at 17 of them, and never higher than 11th. Most homeowners call one of the first three roofers on the map and never scroll down to the rest.

    Zo los je het op

    1. Set your main Google Business Profile category to "Roofing contractor", and add your other services as secondary categories.
    2. Give each main service its own page on your website, and name the towns you serve on it.
    3. Ask every customer you finish a job for this month for a Google review. Reviews are the biggest gap between you and the roofers above you.
  2. DringendMeer telefoontjes

    Your homepage has nothing to click in the first screen

    Wat we hebben gevonden: 0 actions in the first screen; estimate form only on /contact-us/

    Waarom dit belangrijk is

    The top of the homepage is a slider with three photos and no button, phone link or form. The estimate form is only on the contact page. After a storm, a homeowner who wants a quote has to go looking for a way to ask, and many will call the next roofer instead.

    Zo los je het op

    1. Put one clear action at the top of the homepage, such as "Get a Free Estimate" or "Call Now".
    2. Add your phone number as a tap-to-call link next to it.
    3. Keep the same button visible as visitors scroll on a phone.
  3. DringendWebsite

    Your homepage headings don't say you're a roofer in Plano

    Wat we hebben gevonden: 3 H1s on the homepage, 0 mention roofing or a town

    Waarom dit belangrijk is

    The homepage has three main headings (H1s), one per slide: "Welcome", "Quality You Can Trust" and "Family Owned Since 2009". None of them mentions roofing or Plano, and the main heading is one of the clearest signals Google uses to decide what a page is about.

    Zo los je het op

    1. Use exactly one main heading (H1) on the homepage.
    2. Make it say what you do and where, for example "Roof Repair and Replacement in" followed by your town.
    3. Turn any other large headings into smaller subheadings (H2).
  4. DringendSnelheid

    Your homepage takes 6.2 seconds to show on a phone

    Wat we hebben gevonden: Mobile 41/100, LCP 6.2 s, CLS 0.14 (PageSpeed Insights, 2026-09-21)

    Waarom dit belangrijk is

    Google PageSpeed Insights scores the homepage 41 out of 100 on a mobile connection, and the main content takes 6.2 seconds to appear. Google's target is 2.5 seconds. Most people looking for a roofer are on a phone, and the longer the page stays blank, the more of them go back and pick someone else.

    Zo los je het op

    1. Compress the large images on your homepage and serve them in WebP format. Most website builders have a setting or plugin for this.
    2. Remove sliders, videos and chat widgets that load before the main content, or load them after it.
    3. Turn on caching, or ask your host to. It is often a single switch.
    4. Test again at pagespeed.web.dev and aim for the main content showing within 2.5 seconds.
  5. Plan dit inGoogle-profiel

    You have 17 Google reviews. The roofers above you have 58 to 312

    Wat we hebben gevonden: 4.4 stars, 17 reviews; top rivals 58 to 312 reviews

    Waarom dit belangrijk is

    Ridgeline Roofing is rated 4.4 from 17 reviews. The five roofers in the top 3 near you are rated 4.6 to 5.0, with 58 to 312 reviews each. How many reviews you have, and how recent they are, both affect who Google shows first, and homeowners compare them before they call.

    Zo los je het op

    1. Send a review request by text within a day of finishing each job, with the direct review link from your profile.
    2. Fill in every field on your profile: services, service areas, hours, and a short description that names your main service and town.
    3. Add 10 or more photos of real jobs, your team and your vehicles, then add a few more every month.
    4. Reply to every review, good or bad, within a few days.
  6. Plan dit inMeer telefoontjes

    On a phone, visitors can only tap to call you from the footer

    Wat we hebben gevonden: 1 tel: link, footer only; header number is plain text

    Waarom dit belangrijk is

    The phone number in the header is plain text, so it can't be tapped on a phone. The only tap-to-call link is at the bottom of the page. People who call are usually ready to book, so calling should be the easiest thing on the page.

    Zo los je het op

    1. Put your phone number in the header of every page as a tap-to-call link.
    2. On phones, keep a Call button fixed at the bottom of the screen.
  7. Plan dit inMeer telefoontjes

    Your estimate form has 11 fields

    Wat we hebben gevonden: 11 fields, 9 required, on /contact-us/ only

    Waarom dit belangrijk is

    The form on the contact page asks for 11 things, including roof age, roof material and how the visitor heard about you. Each extra field loses some of the people who started filling it in. Name, phone, address and a short message are enough to call someone back.

    Zo los je het op

    1. Cut the estimate form to name, phone, address and a short message.
    2. Put it on the homepage as well as the contact page.
    3. Send yourself a test enquiry and confirm it arrives within a minute.
  8. Plan dit inWebsite

    Your homepage title in Google says "Home"

    Wat we hebben gevonden: Title 'Home | Ridgeline Roofing', 24 characters

    Waarom dit belangrijk is

    The homepage title, the blue link in Google's results, is "Home | Ridgeline Roofing". It doesn't say what you do or where. A title like "Roof Repair and Replacement in Plano, TX | Ridgeline Roofing" tells Google and homeowners both.

    Zo los je het op

    1. Rewrite the homepage title so it names your main service and town first and your business name last.
    2. Keep it between 30 and 65 characters so Google shows all of it.
    3. Give each service page its own title in the same pattern.
  9. Plan dit inWebsite

    Your site doesn't give Google your business details in code

    Wat we hebben gevonden: 0 structured data blocks on the homepage; 5 of 5 rivals have one

    Waarom dit belangrijk is

    The homepage has no LocalBusiness markup, the short block of code that tells Google and AI assistants your business type, phone number, service area and hours. All five roofers in the top 3 near you have it.

    Zo los je het op

    1. Add LocalBusiness markup (a short block of code Google reads) to your homepage, using the most specific type, such as RoofingContractor or Plumber.
    2. Include your business name, phone number, address or service area, opening hours and website.
    3. Check it with Google's Rich Results Test.
Werkt goed

Wat al goed werkt

Laat deze onderdelen zoals ze zijn.

  • Your homepage says what you do and where

    The first lines say you repair and replace roofs in Plano, Frisco and Allen, so visitors and Google know straight away that you serve their area.

  • Google can read every page on your site

    No page is blocked from Google, and all 14 pages in your sitemap load without errors.

  • Your site is secure and every menu link works

    Every page loads over HTTPS, and all 9 links in the menu go to working pages.